For owners of contracting & engineering firms
Preserve your profit without losing the bid.
We help firms raise prices without dropping their win rate. Those dollars go straight into profit. Find out if you're leaving money on the table with a free consultation.
Why not raise your prices?
It sounds easy, just raise your prices. But isn't selling something better than selling nothing?
You know exactly what happens to the owner who guesses wrong on an estimate: the bids start drying up, the phone goes quiet, and on Monday morning the crew is standing around waiting for something to do. So instead of taking that risk you hold your prices roughly where they've been, and you watch the margin quietly bleed out of every job, telling yourself that at least the work is steady.
The trouble is that holding prices in place isn't actually a cautious decision so much as it is an expensive one. The cost of being a few points underpriced compounds across every proposal you send.
What happened for one firm
A 20% increase in proposal value, with the win rate completely intact.
A specialty building consulting firm came to us underpriced and nervous about raising rates, so we went through their work and figured out which projects and phases were losing them money, which job types were priced well below the market, and what their direct competitors were actually charging for the same scope.
From there we built them a simple multiplier for each type of project, calibrated to what that particular market segment was willing to pay and what the work actually cost them to deliver, so that pricing became a decision they could defend rather than a number they were hoping nobody would push back on.
Over the next six months their average proposal value climbed by roughly twenty percent, their win rate didn't move, and because their underlying costs hadn't changed either, essentially the entire increase landed in the profit line.
The point here isn't that twenty percent is some kind of magic number. The point is that the price you're afraid to charge and the price the market is actually willing to pay are usually a lot further apart than they feel from the inside, and the only honest way to know how big that gap is look at it.
How the assessment works
Three straightforward steps, with no commitment and nothing you have to share that you'd rather not.
- 01
A thirty-minute conversation
We get on a call and talk through how your firm prices work today, what jobs you bid on, and where you suspect things might be off. You don't need to prepare anything or pull together spreadsheets.
- 02
A look at where the room actually is
From there we walk through your bid history, your win rate, actual job costs and the structure you're using to price work. The goal is to find the places where the market is almost certainly willing to pay more than you're currently asking.
- 03
A straight answer at the end
When we're done you'll get a clear, specific view of where you can move your prices and a guide to help your team build profit into every job.
One more thing worth knowing
The margin you add today quietly compounds into the price you eventually sell for.
Higher margins don't just show up in your bank account this year. They also change what the business is worth on the day you decide to step away from it, because a buyer is going to pay some multiple of your profit, and every additional point of margin you put in place now gets multiplied at the closing table later.
Fixing your pricing is one of the cheapest and most durable things you can do to raise the underlying value of the company you've spent years building.